Driving Social Good for W Green Pay

As an ERC20-compliant token, WGP aims to increase the public's participation in Greenhouse Gas reduction. As a foreign project, they wanted to get the local market interested in what they do. Hence, Grounded came in to give advice and strategy in gaining local exposure without any prior presence in Singapore.


Marketing & Design
Investor Relations
Events Management



The Execution

We were thrilled to work on a project that drives social good, in line with our company beliefs. The project also exhibits our capabilities in projects that involve tokenising and working within regulations. We provide consultancy in their branding, go-to market strategies and investor relations management, empowering them to take bigger strides in communicating their key message to the right people.

To bring people from online to offline, a Whiskey Soiree was created to bring the team, investors and other people from the industry together to learn and understand more about the project. Hence, they wanted to organise an event around blockchain week to celebrate their success.

The Result

Over 200 investors attended the event, creating a successful networking session that allowed them to kickstart conversations with crucial players in the market.